Competitor ads on TikTok.

The only one of the four that tells you which creator is behind each piece — and how many views it has accumulated.

Global

Coverage

Video

Dominant format

$1.50 / 1,000

Cost

WHAT'S INSIDE

TikTok

TikTok's Commercial Content Library merges two things that live apart on every other platform: paid advertising and branded content published by creators. For a marketing team that is an advantage, because the creator is the variable that drives performance most on this platform — and here it is on the record.

✓The creator behind the ad

creatorUsername gives you the exact handle, so you can rebuild a competitor's influencer roster.

✓Accumulated views

videoViews is the most direct performance metric any of the four libraries publishes.

✓Commercial relationship label

contentLabel separates paid_partnership from branded_content — paying a creator is not the same as producing in-house.

✓Associated brands

brandNames lets you find every piece for a brand even when different accounts publish them.

✓CTR and campaign objective

From the Creative Center: the only performance metric any platform publishes, alongside the objective each ad was launched with.

LIMITS

What this library will not give you

We would rather say it before you build an analysis on top of it.

–No long-form copy

The format is video; the text available is the post caption, not an advertising body.

–Uneven regional coverage

The library is more complete inside the EU than outside it, because of the rules that mandate it.

–Rounded view counts

In the transparency library TikTok publishes 1.2M, not 1,243,881. Good for ranking by magnitude, not for precise maths.

SAMPLE

TikTok output sample

Records from this platform with the fields we deliver. Click a row to see the raw JSON.

Country

Format

Platform	Advertiser	Creative	Country	Format	From	To	Volume

Click any row to see the full record exactly as it arrives from the platform.

Structure, field names and formats are the real ones from each Actor. The LinkedIn records come from real runs; the rest use example advertisers so no invented figures are attributed to real companies.

OUTPUT

Dataset fields

Exactly as the Actor delivers them, before normalisation.

Field	Type	Example
contentId	string	7398211044556
creatorUsername	string	kaido.official
contentLabel	string	paid_partnership
brandNames	array	["Kaido Sneakers"]
postedTime	datetime	2026-07-18T09:12:00Z
videoViews	string	1.2M
videoUrl	string	https://library.tiktok.com/ads/detail/?ad_id=…
videoCover	string	https://p16-sign.tiktokcdn.com/…
region	string	ES

Need these aligned with the other three platforms? We normalise them onto one schema. See the shared schema →

USE CASES

What you decide with this

Mapping a competitor's creators

Group by creatorUsername to see who your rival works with, how often, and to what result in views.

Performance benchmark

Compare average views across your category before negotiating a creator's rate.

Format trend detection

The most-viewed pieces of the last month show which narrative structure is working right now.

FAQ

TikTok questions

What is the difference between the transparency library and the Creative Center?

They are two different sources and we extract both. The Commercial Content Library is the transparency register: complete, not curated, and it tells you what is running. The Creative Center is TikTok's showcase of what performs best, and in exchange for being a subset it publishes what no other platform does: CTR, likes and campaign objective. One tells you what is being advertised; the other, what is working.

Can I filter by country?

Yes, through the region parameter. Bear in mind coverage is denser in European Union countries, where the transparency obligation is stricter.

Can the video be downloaded?

We deliver the creative URL and the cover URL. Downloading the file itself is your call and under your own terms of use.

Another question? Write to us and you'll get the technical detail.