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Rastriq / Ad tracking / Google

Competitor ads on Google.

Search, YouTube and Display in one place, with the verified advertiser behind each creative and the date range it ran.

50+
Countries
Search · YouTube · Display
Surfaces
$0.70 / 1,000
Cost

Google (Search, YouTube and Display)

The Ads Transparency Center is the library with the widest surface area: it covers all three Google networks at once. Its distinguishing feature is advertiser verification — Google requires whoever runs an account to identify themselves, so you can separate a brand from its resellers and affiliates, which is impossible on the other three.

All three networks at once
One query by domain returns Search, YouTube and Display creatives without repeating it.
Verified advertiser
Google identifies the legal entity responsible, separating the brand from whoever bids on its name.
Region filter
Declared coverage across 50+ countries, with the date range served per region.
Creative format
Text, image or video, so you can see where each competitor is putting production budget.

What this library will not give you

We would rather say it before you build an analysis on top of it.

No keywords
The centre shows the creative, not the search term that triggers it. Keywords need a different source.
No spend or impressions
As with Meta, Google only publishes those figures for political advertising.
Retention varies by region
Available history depends on each country's regulatory framework, so extract on a schedule.

Google output sample

Records from this platform with the fields we deliver. Click a row to see the raw JSON.

Country
Format
PlatformAdvertiserCreativeCountryFormatFromToVolume

Click any row to see the full record exactly as it arrives from the platform.

Structure, field names and formats are the real ones from each Actor. The LinkedIn records come from real runs; the rest use example advertisers so no invented figures are attributed to real companies.

Dataset fields

Exactly as the Actor delivers them, before normalisation.

FieldTypeExample
creativeIdstringCR10229944871003
advertiserNamestringRefugio Rural S.L.
advertiserDomainstringrefugiorural.es
adFormatstringtext
surfacearray["search", "youtube"]
regionstringES
firstShowndate2026-04-09
lastShowndatenull
landingUrlstringhttps://refugiorural.es/offers
advertiserVerifiedbooleantrue

Need these aligned with the other three platforms? We normalise them onto one schema. See the shared schema →

What you decide with this

Brand defence
Find who is advertising on your own trade name, and from which verified entity.
Network investment split
The format and surface of each creative reveal whether a competitor is betting on video or on search.
Geographic expansion
First-shown dates by region trace the order in which a rival enters each market.

Google questions

Can I see which keywords a competitor bids on?

Not from this source. The Transparency Center publishes creatives and advertisers, not search terms. That is a limit of the library itself, not of the extraction.

Does it include YouTube?

Yes. It is one of the three covered surfaces, alongside the Search and Display networks, and the surface field records where each creative ran.

What does a verified advertiser mean?

That Google has checked the legal identity of whoever pays for the campaign. It is useful for telling a brand's official account apart from a distributor, an affiliate, or a competitor bidding on its name.

Another question? Write to us and you'll get the technical detail.

Start tracking Google

Run a test extraction and look at the dataset before committing to anything. Pay per result: no data, no charge.

The other three platforms